The international group "Agthia" has completed its participation in the thirtieth Gulf Food exhibition "Gulfood 2025", held at the Dubai World Trade Centre from February 17 to 21. At the event, two new products were presented. The group, represented in 67 markets in the Middle East, Asia, Europe, and the Americas, showcased more than 35 brands, attracting consumers looking for high-quality innovative products.
The "Agthia" group announced a strategic partnership with "Reliance Consumer Products", making "Agthia" the exclusive distributor of the Indian drink "Kamba Kola" in the UAE. This partnership expands the group’s portfolio in beverages, strengthening its market position. They aim to introduce "Kamba Kola" to a new generation of consumers in the UAE through its extensive distribution network and vast experience in this sector.
During the Gulfood exhibition, the "Agthia" group was awarded the "Supplier of the Year 2025" by the Dubai National Air Transport Association "dnata" in the category of "Most Sustainable Supplier" for providing Arabian Airlines with water bottles made from 100% recycled PET plastic, reflecting their commitment to integrating sustainability into their operations.
Alan Smith, the general director of the "Agthia" group, noted that the beverage sector is experiencing significant changes due to shifts in consumer habits and new market realities. He emphasized the group's readiness to thrive amid these changes through a clear vision, building sustainable brands, and creating value through strategic partnerships, establishing new quality and experience standards.
