The five festivals, organized within the framework of the initiative, attracted more than 870,000 visitors. Mona Al Marri, Deputy Chairperson and Managing Director of the Dubai Media Council and General Director of the Dubai Government Media Office, emphasized that the initiative supports the UAE's attraction to leading destinations in Dubai and promotes its diverse tourism pathways for residents and visitors from the UAE and beyond.
"The visibility of residents, visitors, and tourists from the Gulf countries contributes to the success of the Hatta Winter initiative in highlighting the character of the region's natural beauty, cultural wealth, and historical significance. Moreover, the festival included 80 television episodes in collaboration with the Dubai Media Council and other government agencies represented on the festival stage of Hatta Winter.
The Hatta Winter initiative successfully combined entertainment, culture, and economic possibilities, creating a platform for promoting the region's natural beauty and heritage, as well as supporting sustainable development and local economies. The initiative is aimed at further strengthening Hatta's position as a must-visit destination, rich in natural beauty and heritage.
The festivals have become popular thanks to the diverse opportunities for people of all ages, inviting visitors to enjoy the cultural and natural charm of Hatta during the winter season. Brand Dubai, the creative subsidiary of the Dubai Government Media Office, announced the successful conclusion of the Hatta Winter initiative events, which attracted a uniquely large number of visitors from the UAE and a broader region.
Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Vice Chairman of Dubai and Chairman of the Dubai Media Council, invited residents and visitors to explore unique opportunities offered by the mountainous region in cooler winter months. Organized under the guidance of the Hatta Development Coordination Committee, Hatta Winter was launched as part of the #DubaiDestinations campaign.
The Hatta Winter initiative attracted over 60 million views of video clips across various social media platforms, while the hashtag #HattaWinter generated over 2.4 million engaged users, demonstrating its strong appeal among local, regional, and global audiences. This initiative serves as a model of effective teamwork and reflects Dubai's capability to organize events of a global level that attract significant participation and involvement.
This success inspires us to continue developing initiatives in the future for further community engagement," said Al Marri. "Dubai continues to strengthen its position as a leading tourist destination thanks to unique initiatives that highlight its diverse aspects. The continuity of this year's festival lasted more than a month.
