Emirate of Sharjah is preparing to participate in the International Berlin Travel Trade Fair (ITB Berlin), the world's largest travel trade show. The event will take place from March 3-5, 2026, under the umbrella of the Sharjah Pavilion. The participating delegation, which includes the Sharjah Commerce and Tourism Development Authority, will consist of 20 entities from both the government and private sectors of the emirate. This step reflects the unification of plans and efforts to enhance Sharjah's presence and solidify its position on the global tourism map. The delegation will showcase a number of prominent tourism and development projects that contribute to the growth of the tourism sector and its contribution to the national economy, as well as highlight the diversity of tourist experiences offered.
