Visa has announced the creation of a new key region within the Central and Eastern Europe, Middle East and Africa (CEMEA) zone, comprising the United Arab Emirates, Kuwait, and Qatar. This is a strategic move aimed at accelerating the growth of digital payments and enhancing innovation and local partnerships in these vital markets.
This decision reflects Visa's long-term commitment to supporting the digital transformation in the Gulf region through a dedicated leadership structure. This structure will enable the provision of more tailored solutions for financial institutions, corporations, and cardholders, as well as a faster response to the needs of markets that are among the most advanced in the world in payments.
In this context, Visa has announced the appointment of Fadi Makdad as the Regional Manager for the UAE.
