The company "Americana" for international restaurants (BLC) announced a revenue generation of 1.61 billion dollars ($5.9 billion dirhams) for the first nine months of 2024.
This represents a 5% increase compared to the same period last year. Sales in Egypt and Lebanon decreased due to negative developments in political and economic factors.
The group continues to work on strengthening its market position and developing its brands. In particular, a new concept was launched with the aim of enhancing customer experience and increasing revenue. The company also continues to build new restaurants and develop existing opportunities.
"We are pleased to report growth in our profits for this period, despite the challenges that we face in certain regions. We are confident that our development strategy will bring us success in the future," noted the representative of "Americana."
