The important role in each step of the entrepreneurial path is played by soft skills or abilities, leaving their mark in every situation through which the entrepreneur passes. The success of entrepreneurs depends on two main factors. The first is market skills, which means knowledge of the level of demand, consumption, and target audience for a product or service, as well as other information that can be obtained from training.
'The success of entrepreneurs depends on two important factors,' says Sara Al-Naimi. 'The first is market skills, such as knowledge of the level of demand, consumption, and target audience for a product or service, as well as other information that can be obtained from training. The second factor is extremely important, as it constitutes the individual fingerprint of each entrepreneur, highlighting them among the rest. This factor is represented by what are commonly called soft skills, namely personal, emotional, and intellectual traits of the entrepreneur.'
