A study conducted by the global company GoDaddy revealed the results of a survey of female entrepreneurs from the UAE in 2025. It showed that women engaging in business in the UAE are increasingly aiming for innovation, adopting new technologies, and seeing the importance of online presence for their companies.
According to the study, 60% of respondents believe that being an entrepreneur in the present time is much easier than it was in the past. Furthermore, 76% of respondents are confident that success in business is based on innovation.
Key factors of success for women entrepreneurs were found to be: the ability to use social networks to promote their brand (61%), possession of digital skills (50%), and access to financial resources (46%).
During the study, it was noted that women increasingly choose professions in industries where there is a high level of technology. More than that, 63% of respondents emphasized the importance of digital transformation for successful business management today.
In conclusion, experts noted that women entrepreneurs in the UAE increasingly recognize the importance of innovations and digital technologies for developing their companies.
